I'm Danielle Birriel — AI search visibility & SEO strategist
I help business leaders get found across both search systems — traditional SEO and AI-powered platforms like ChatGPT, Gemini, and Perplexity. With 12+ years of search experience, I bring strategy and hands-on execution to close the gap between where you rank and where AI actually recommends you.
How 12 years of SEO led me to the biggest gap in search
Danielle Birriel is an AI search visibility and SEO strategist with over 12 years of experience in search. She discovered in 2023 that clients with strong Google rankings had zero visibility in AI-powered search platforms — a gap that most businesses still don't know exists. That discovery became the foundation for her personal brand and practice.
I've spent my career in search. Over 12 years working with businesses across industries — building technical foundations, developing content strategies, navigating algorithm updates, and helping companies grow through organic search. That work has always been about one thing: connecting businesses with the people looking for them.
For most of that time, "search" meant Google. And I was good at it. My clients ranked. Their traffic grew. The work produced real business outcomes.
Then in 2023, something changed. I started testing my clients' visibility across AI-powered platforms — ChatGPT, Gemini, Perplexity — and what I found stopped me cold. Clients who ranked on page one of Google for their most important keywords were completely invisible when someone asked an AI the same question. The AI recommended their competitors instead. Or worse, it recommended no one at all.
That was the moment everything shifted for me. I realized there were now two search systems running in parallel — and most businesses, including mine, were only addressing one. The strategies that worked for Google rankings didn't automatically translate to AI recommendations. Different signals, different rules, different results.
I made a decision: I wouldn't just add "AI search" to my list of services as an afterthought. I would rebuild my entire approach around the reality that businesses now need to be visible in both systems. That meant going deep on how AI platforms source, evaluate, and surface information — and figuring out how to build visibility there without abandoning the SEO fundamentals that still matter.
That's what I do now. I work with business leaders and in-house teams to build search visibility across both systems — with strategy grounded in evidence and execution I handle personally. Not advice from a distance. Not a PDF that gathers dust. Real work that produces real results.
How I got here
Started in search
Began my career in SEO, learning the fundamentals of technical optimization, content strategy, and how search engines evaluate and rank websites. Built the foundation that everything else grew from.
Founded D&D SEO Services
Launched my local SEO agency, serving businesses in my community and building a reputation for work that produces measurable business results — not just rankings reports.
100+ clients served
Crossed the 100-client milestone across industries — e-commerce, service businesses, B2B, professional services. Each engagement deepened my understanding of how search drives real business growth.
Discovered the AI search gap
Testing showed that clients ranking on page one of Google were invisible in AI-powered platforms. That gap — between ranking and being recommended — became the focus of everything I've built since.
Built the dual search approach
Developed a methodology for addressing both search systems simultaneously — traditional SEO and AI-powered search. Rebuilt my practice around the reality that businesses need visibility in both.
Working with business leaders nationally
Helping business owners, CMOs, and marketing leaders close the gap between where they rank and where AI recommends them — with strategy and hands-on execution across both search systems.
Experience that informs every recommendation
The principles behind how I work
These aren't marketing talking points. They're the principles I use to make decisions about how I work, who I work with, and what I recommend. They've been shaped by 12+ years of doing this work and seeing what actually produces lasting results.
Evidence over assumptions
Every recommendation maps to a diagnostic finding. I don't guess at what might work — I test, measure, and build strategy on what the data actually shows. If I can't support a recommendation with evidence, I don't make it.
Outcomes over activity
Traffic, rankings, and impressions are indicators — not goals. I measure success by what actually moves your business forward: leads, pipeline, revenue. The strategy is always connected to how your customers find and choose you.
Calm authority over hype
Search is full of people selling panic and promising miracles. I'm not one of them. I give honest assessments, realistic timelines, and strategies built on what actually works — not whatever tactic is trending this month.
Execution over advice
Strategy without implementation is just a document. I don't hand off recommendations and disappear. I work alongside your team to get things done — because the value is in the results, not the plan.
Why work with me instead of an agency?
Agencies are built for scale. I'm built for depth. When you work with me, you get a senior strategist with 12+ years of experience who handles your work personally — not an account manager relaying your questions to a team you've never met.
I work exclusively with business leaders and in-house teams. No agencies. This means I'm always aligned with your business goals, not an agency's deliverable checklist or billing targets.
I also address both search systems — something most agencies and solo providers don't do. Your SEO provider probably isn't testing your AI visibility. Your AI search consultant probably doesn't have 12+ years of SEO experience. I bring both disciplines together because that's what the search landscape requires now.
And I do the work. Strategy and execution, not strategy and a handoff. When I tell you something needs to happen, I help make it happen.