I'd rather show you the work than tell you I'm good at it.
Experiments, data, and teardowns on AI search — what gets cited, what gets ignored, and why.
This is where I test my own arguments in public. Controlled experiments across all five AI platforms, honest breakdowns of businesses that should be visible but aren't, and the data behind what actually moves AI visibility. No theory I haven't run myself.
The one I'd read first
What actually gets cited by ChatGPT? I tested 100 queries to find out
I ran the same 100 buyer-intent questions through ChatGPT and tracked every source it cited — then reverse-engineered what those pages had in common. The pattern wasn't what most "GEO experts" would tell you. Here's the data, and what it means for your site.
Read the experiment →Everything else worth reading
Experiments, teardowns, and plain-language guides on how AI search actually decides who to recommend.
Perplexity vs. ChatGPT: which one cites small businesses more?
I tracked citations across both platforms for the same 50 local queries. The gap between them says a lot about how to prioritize your AI visibility work.
Read →This business ranks #1 on Google and is invisible in AI. Here's why.
A page-one ranking, a strong backlink profile, and zero AI citations. I pull apart exactly which signals were missing — and how fixable it is.
Read →Why do I rank on Google but not show up in AI? A plain-English answer
The single most common question I get, answered without the jargon. What the two systems actually reward, and where they part ways.
Read →I added schema to 10 pages and watched what AI did next
A controlled before-and-after on entity markup. Did structured data actually change how AI systems recognized and cited the pages? The results, with receipts.
Read →What is Agent-Ready SEO? The framework, explained simply
Building for the reader that isn't human. A walkthrough of the four things that make a site legible to AI agents — and why it's just good SEO.
Read →How three competitors won the AI answer — and one lost it
Four businesses, one query, wildly different AI visibility. I break down what the winners had in common and what quietly sank the fourth.
Read →The questions I keep answering
If you're new here, these are the pieces that lay the groundwork for everything else.