Ongoing SEO & AI Search Advisory | Danielle Birriel

Ongoing Advisory

A strategic search partner who stays in your corner

Search changes constantly — algorithm updates, AI platform shifts, new ranking signals, evolving best practices. An ongoing SEO and AI search advisory gives you a dedicated strategist who tracks these changes and translates them into action for your business.

This isn't a monthly report you'll never read. It's a strategic partnership — regular calls, direct access between meetings, and someone who knows your business well enough to give you guidance that's specific, timely, and immediately useful.

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Monthly Strategy Calls

Dedicated time to review performance, set priorities, and make strategic decisions together

Async Access

Direct line for questions that can't wait — I respond within one business day

Search Landscape Briefings

Monthly updates on what's changing across Google and AI platforms and what it means for you

Strategic Input on Decisions

Content direction, campaign priorities, technical decisions — an informed perspective when you need it

How It Works

How does the advisory fit into your business?

The ongoing advisory works two ways — as a standalone engagement for businesses that want continuous strategic guidance, or running in parallel with AI search visibility or SEO work. Either way, you get a strategist who understands your business deeply and stays engaged long-term.

Standalone

Advisory as your primary engagement

For businesses that have an in-house team handling day-to-day SEO execution but need senior strategic direction. I provide the thinking, the priorities, and the "what to do next" — your team handles the implementation with my guidance.

This is also the right fit if you've completed an AI search visibility or SEO engagement with me and want to maintain strategic continuity without an ongoing implementation scope.

Good fit if

You have an in-house team that needs strategic direction

You've completed a project and want to maintain momentum

You want a senior sounding board for search decisions

Parallel

Advisory alongside active engagement

For businesses where I'm actively doing AI search visibility or SEO work, the advisory layer adds continuous strategic context. It ensures the implementation work stays aligned with the bigger picture as the landscape shifts — and that new opportunities or threats get addressed in real time.

The advisory calls expand to cover both strategic direction and implementation progress, creating a tighter feedback loop between the work being done and the results it's producing.

Good fit if

We're actively working on AI visibility or SEO together

Your industry moves fast and strategy needs constant adjustment

You want strategic continuity that extends beyond a single project

A Typical Month

What does a typical advisory month look like?

Every month follows a rhythm: I monitor the search landscape, review your performance data, identify what needs attention, and bring it all to our strategy call with clear recommendations. Between calls, you have direct access for anything time-sensitive.

Ongoing

Landscape Monitoring

I track algorithm updates, AI platform changes, and industry shifts that could impact your search visibility — so you don't have to parse every SEO blog and industry forum yourself.

Before Each Call

Performance Review & Prep

I review your search performance data, AI visibility signals, and any developments since our last conversation. I come to each call prepared with observations, not waiting for you to ask questions.

Strategy Call

Strategic Direction Setting

We cover what's changed, what's working, what needs adjusting, and where to focus next. These aren't status meetings — they're working sessions where we make decisions and set priorities together.

Between Calls

Async Access & Guidance

Questions come up between calls — a Google update drops, you're evaluating a content decision, something unexpected happens. You reach out, I respond within one business day with specific guidance.

Coverage

What does the advisory cover?

The advisory spans both search systems — traditional SEO and AI-powered search. I don't just cover one side. As the line between these systems continues to blur, having a strategist who understands both gives you a significant advantage over competitors working with single-discipline providers.

SEO

Google Algorithm Changes

Core updates, helpful content updates, spam updates — what they mean for your site and what action to take.

AI Search

AI Platform Shifts

How ChatGPT, Gemini, Perplexity, and AI Overviews are evolving — and what it means for your visibility.

SEO

Content Strategy Direction

What to create, what to update, what to retire — based on performance data and competitive opportunity.

SEOAI Search

Competitive Intelligence

What competitors are doing in both search systems — and where you can gain an advantage.

SEO

Technical Priorities

Which technical improvements to prioritize based on impact — not just what a crawler tool flags as an error.

AI SearchSEO

Roadmap Adjustments

Search isn't static. I help you adjust priorities as the landscape evolves so your strategy stays current.

Search doesn't stop changing. Your strategy shouldn't either.

Let's talk about what ongoing strategic guidance could look like for your business — whether standalone or alongside other work we're doing together.

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FAQ

Questions about ongoing advisory engagements

Is the advisory a standalone service or does it require other work first?

Both. The advisory works as a standalone engagement for businesses that want continuous strategic guidance without a larger project. It also works in parallel with AI search visibility or SEO engagements, providing ongoing strategic direction alongside active implementation work. We'll figure out the right structure in our initial conversation.

What happens on the monthly strategy calls?

Each call is tailored to what's happening with your business and the search landscape. Typical calls cover performance review, strategic priorities for the coming period, responses to algorithm or platform changes, content direction, and any specific questions your team has. I come prepared with observations and recommendations — these aren't status update meetings.

What does async access mean?

It means you can reach me between calls with questions that can't wait. If Google releases an algorithm update, if you're evaluating a content decision, if something unexpected happens with your search visibility — you have a direct line to get strategic guidance without scheduling a meeting. I respond within one business day.

How is this different from hiring an in-house SEO strategist?

You get senior-level strategic guidance across both SEO and AI search — without the overhead of a full-time hire, the ramp-up time, or the risk of hiring someone whose experience is limited to one discipline. I bring 12+ years of cross-industry experience and stay current across both search systems so your team doesn't have to.

What kind of businesses benefit most from ongoing advisory?

Businesses where search visibility directly impacts revenue — and where the cost of reacting slowly to changes is high. This includes e-commerce companies, service businesses that depend on search for lead generation, B2B companies with long sales cycles, and any business in a competitive space where search strategy needs continuous attention rather than periodic check-ins.