AI Search & SEO Services | Danielle Birriel
Services

AI search and SEO services built for both search systems

Most businesses optimize for one search system and ignore the other. I offer strategy and hands-on execution across traditional SEO and AI-powered search — so your business gets found wherever your customers are looking.

Every engagement starts with diagnosis, not assumptions. I find out where you stand in both systems, identify what's costing you visibility, and build a plan with clear priorities. Then I help you execute it.

What does it take to get recommended by AI?

AI-powered platforms like ChatGPT, Gemini, and Perplexity are reshaping how people discover businesses. Being visible in AI search requires a different set of signals — entity recognition, citation-ready content, structured authority, and consistent presence across the sources these models pull from.

AI Search SEO Foundation

AI Search Visibility Services

I audit where your brand appears (and doesn't) across AI platforms, identify the gaps in your entity signals, content structure, and authority profile — and then execute the work to close those gaps. This isn't guesswork. I test your visibility across real AI prompts, map citation patterns, and build a strategy grounded in what these systems actually reward.

What this typically includes
AI visibility audit across major platforms
Entity mapping and authority gap analysis
Citation-ready content optimization
AI prompt testing and monitoring
Structured data and schema strategy
Integrated roadmap with clear priorities

What does SEO look like when it actually drives business outcomes?

SEO that works in 2026 isn't just about rankings — it's about building the technical foundation, content authority, and site architecture that both search engines and AI systems trust. It's also the bedrock that makes AI search visibility possible in the first place.

Technical SEO Content Strategy

SEO Strategy & Execution Services

I work with businesses whose SEO needs more than surface-level optimization. Whether you're dealing with technical debt, thin content, poor site architecture, or rankings that don't convert — I diagnose the real issues, build a prioritized plan, and execute alongside your team. The goal is always business outcomes, not vanity metrics.

What this typically includes
Technical SEO audit and remediation
Content authority assessment
Site architecture and internal linking strategy
Keyword and topic authority mapping
Algorithm update recovery
Performance tracking tied to revenue

What if you had a search strategist on speed dial?

Search changes constantly — Google algorithm updates, AI platform shifts, new ranking signals, emerging best practices. An ongoing advisory relationship gives you a dedicated strategist who tracks these changes and translates them into action for your business.

AI Search SEO

Ongoing Strategic Advisory

This is a retainer-based partnership designed for business leaders and marketing teams who want continuous strategic guidance across both search systems. Available as a standalone engagement or running parallel to AI search visibility or SEO work. You get regular strategy calls, async access for quick questions, and monthly briefings on what's changing and what it means for you.

What this typically includes
Monthly strategy calls
Async access between calls
Monthly search landscape briefing
Google and AI platform change monitoring
Strategic input on content and campaigns
Priority-setting and roadmap adjustments

What does a typical engagement look like?

Every engagement is shaped by what the diagnosis reveals — not by a rigid template. But the process always follows the same core structure: understand the problem, identify what matters most, and do the work.

01

Conversation

We start with a conversation about your business, your current search presence, and what's not working. No pitch deck — just an honest assessment of whether working together makes sense.

02

Diagnosis

I audit where you stand across both search systems — traditional rankings, AI mentions, entity signals, technical health, and content authority. Every recommendation that follows maps to a diagnostic finding.

03

Roadmap

Findings get translated into a prioritized plan — not a 90-page document that gathers dust, but a clear sequence of what to do first, what to do next, and why. Focused on business impact.

04

Execution

I work alongside your team to implement. Technical fixes, content strategy, AI optimization, entity building — I do the work with you, not just tell you what needs doing.

Questions business leaders ask before working with me

Do I need AI search visibility services, SEO, or both?
That depends on where you are right now — and that's exactly what the initial conversation and diagnostic process uncover. Many businesses need both because the two systems are connected: strong SEO builds the foundation that AI systems draw from. I'll give you an honest assessment of what's actually needed, not upsell you on services you don't require.
Do you work with agencies?
No. I work exclusively with business leaders, CMOs, and in-house marketing teams. This means I'm always aligned with your business goals — not an agency's deliverable checklist. If you're a business owner working with an SEO agency and feel like something's missing, that's a conversation worth having.
What does "strategy and execution" mean? Do you do the work yourself?
Yes. I don't hand off a strategy document and disappear. I develop the strategy based on diagnostic findings, and then I help implement it — whether that's technical SEO fixes, content optimization, entity building, or AI visibility work. I work alongside your team to get things done, not just tell you what needs doing.
How long do engagements typically last?
It varies based on what the diagnosis reveals. Some businesses need a focused diagnostic and short-term execution sprint. Others benefit from ongoing strategic partnership. I'll always be upfront about what I think the right scope and timeline look like for your situation — before any commitment.
How is this different from what my current SEO provider does?
Most SEO providers focus on traditional search only. I address both search systems — traditional SEO and AI-powered platforms — because they're now running in parallel. I also focus on business outcomes over traffic metrics, map every action to a diagnostic finding, and handle implementation personally rather than delegating to junior team members.