AI Visibility Benchmark
Find out how often AI recommends your brand, how it describes you, and which competitors it chooses instead. Measured across five platforms, scored out of 100, and delivered to leadership in plain language.
When leadership needs a baseline
- You've never measured AI visibility and want to know where you stand
- Competitors keep showing up in AI answers and you don't
- You're planning AI search investment and need a starting point to measure against
- You want a score you can put in front of the board
What you get
| Deliverable | What it tells you |
|---|---|
| AI Visibility Score | Your overall score out of 100, plus scores by platform |
| Segment scores | Scores by product line, business unit, region or location, where it applies |
| Competitor comparison | Your score next to the competitors you name |
| Brand accuracy review | How AI describes your brand, and every place it gets it wrong |
| Gap diagnosis | The entity, content, authority and technical issues behind the score |
| Prioritized roadmap | What to fix first, ranked by expected impact |
| Executive readout | A live session with your leadership team and a written summary |
Four steps, four to six weeks
Measured across Google AI Overviews, Google AI Mode, AI Map results, ChatGPT and Perplexity.
Scoping call
We agree on the brand, segments, competitors and the questions your buyers actually ask.
Prompt set and testing
I build a custom prompt set and run repeated tests across all five platforms.
Scoring and diagnosis
Results are scored, compared and traced back to their causes.
Readout
You get the score, the gaps and the roadmap, presented to your team.
Common questions
How is a benchmark different from an SEO audit?
An SEO audit checks how well your site ranks. A benchmark measures whether AI platforms recognize, cite and recommend your brand, and how you compare to competitors in those answers.
Can you benchmark multiple brands or regions?
Yes. Large brands often benchmark by product line, business unit, region or location so each team sees its own results.
Do I need to give you system access?
No. The benchmark is built from public AI responses and your public site. Access to analytics or Search Console helps but is optional.
Can we retest later?
Yes. The prompt set is saved so you can retest against the same baseline, on its own or through Executive Advisory.
Get your baseline
Every benchmark starts with a short scoping call. Pricing depends on brand size and scope.